Confident + Unprepared: The Duo Behind the “No-Plan” Problem

Six in ten business owners say they’re confident they’d handle a crisis well. Yet more than 70% admit they don’t even have a plan. It’s an unlikely mix, confidence without a playbook, and it can turn into a real problem the moment something goes sideways.

In this Move the Stairs livestream, the M&C team breaks down why that confidence can evaporate overnight, especially when one frontline moment becomes a viral story. They unpack the real-life Senica rooftop bar incident in San Diego, where a tipping confrontation sparked a Reddit firestorm, triggered review bombing, and spiraled, all without any visible response from the brand.

Listen in and walk away with a practical approach for forecasting common crisis scenarios, responding fast without pouring gasoline on the situation, and building the kind of trust that protects your reputation when the internet turns up the volume.