Move the Stairs: Brand Protection PR™
What will cannabis journalism look like in 2023?

What will cannabis journalism look like in 2023?

December 8, 2022

Veteran cannabis journalist Cara Weitstock joins the Move the Stairs as our most recent guest to discuss how reporters are covering the plant now and what facets of the industry are most likely to capture the attention of journalists in 2023. Listen in and learn which reporters your company should be building relationships with right now!

What do we know about cannabis and pets?

What do we know about cannabis and pets?

October 20, 2022

As researchers discover promising data about how cannabinoids may benefit humans, many are left wondering about the implications for our four-legged friends. We welcome Charles Lozow, Co-Founder of Veterinary Cannabis Society, to the Move the Stairs Podcast! Charles offers insight into what we know about cannabis and its impact on pets, how business owners can work with journalists to break the stigma and the challenges that proprietors of cannabis products for pets will endure regardless of the 2023 Farm Bill.

Everything you need to know about the 2023 Farm Bill with insider Jonathon Miller

Everything you need to know about the 2023 Farm Bill with insider Jonathon Miller

August 31, 2022

A lot has changed in the hemp and CBD industries since the passage of the 2018 Farm Bill. Jonathan Miller of Frost, Brown, Todd and General Counsel for the U.S. Hemp Roundtable joins us to discuss what major changes they are pushing for in the legislation and how you can use this piece of news as means to position yourself as an industry leader, offering important insight to your local press and customers.

Is your cannabis business ready to weather a recession?

Is your cannabis business ready to weather a recession?

July 20, 2022

Last week, Bank of America issued a forecast that the U.S. would enter a mild recession by Q4 this year. With prices at the pump and inflation remaining high, many Americans are conservative about where their extra money will be spent. Will this have a significant impact on cannabis? We're speaking with Bart Schaneman from MJBizDaily about a recent article he wrote and expanding on the potential economic impacts of a recession on the industry through the lens of Brand Protection PR™.

Wall Street, wellness, and pickleball with Splish Naturals CEO Matt Walsh

Wall Street, wellness, and pickleball with Splish Naturals CEO Matt Walsh

June 29, 2022

Matt Walsh, CEO of Splish Naturals, didn't build Brand Protection PR™ overnight. It's taken numerous trips to his past as a day-trader on Wall Street, running spas (including for the luxurious Ritz Carlton brand), and his ability to seek unique brand opportunities. Learn how the onset of the Covid-19 pandemic forced Matt to transform Splish's business plan which has since led their products to a GRAMMY swag bag and exposure to thousands of pickleball athletes!

Hemp: flooring’s new ”Golden Ratio” with HempWood’s Greg Wilson

Hemp: flooring’s new ”Golden Ratio” with HempWood’s Greg Wilson

June 8, 2022

What happens when hemp and the Golden Ratio collide? You get Fibonacci LLC, the parent company that produces HempWood®. Founder Greg Wilson, explains how his passion to help the environment, his advice of "dont' wear a collared shirt" to a media interview, and the importance of LEGO® sets to his company have helped his product gain popularity, even attracting the attention of HGTV!

Growing cannabis brand success with Franny Tacy, CEO of Franny’s Farmacy

Growing cannabis brand success with Franny Tacy, CEO of Franny’s Farmacy

May 25, 2022

The landscape of cannabis is changing. More and more states continue to legalize marijuana, which has some questioning the health of the CBD industry. Luckily Franny Tacy, CEO of Franny's Farmacy and respected thought leader in the cannabis industry will be joining us to talk more about it. We're excited to hear how Tanny has adapted her business model to build loyal customers, learn why appearing in the press is very important for her, and lastly how she's approaching hot button issues in the cannabis industry, all pieces of Brand Protection PR™.

Install Industrial Hemp Success with Hempitecture’s Mattie Mead

Install Industrial Hemp Success with Hempitecture’s Mattie Mead

May 11, 2022

How do you grow an industrial hemp company in an era of supply chain issues, bottom barrel hemp pricing, and federal regulatory uncertainty? Hempitecture Founder & CEO Mattie Mead said he's adopted the mantra of "small steps," which embodies the spirit of Brand Protection PR™. 

Nail national news coverage for your CBD brand!

Nail national news coverage for your CBD brand!

May 2, 2022

Landing national news coverage for your CBD brand is easier than you think but it does require some work on your end. CNN's Christian DuChateau explains how you can position your company to capture the attention of him and his colleagues at CNN! We call this Insider Media Relations™, one of the three pillars of Brand Protection PR™.

Overcoming the crash in hemp with FSOil’s Megan Duvall

Overcoming the crash in hemp with FSOil’s Megan Duvall

April 13, 2022

During the pandemic, the demand for hemp plummeted. Since then, it's struggled to rebound. FSOil's Chief Business Officer, Megan Duvall shares why strong business-to-business relationships, consistent customer relations, and focused preparation for future challenges were critical to FSOil's success during a challenging time.

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