Episodes
Wednesday Jun 07, 2023
Pushing past cannabis stigma with Dr. Bridget, MD
Wednesday Jun 07, 2023
Wednesday Jun 07, 2023
How far would you go to push the traditional boundaries of what's considered standard and accepted in your industry? Our latest Move the Stairs podcast guest Dr. Bridget, MD was faced with this very question when she decided to embark on a journey to shift the paradigm of cannabis use in medicine, before it was mainstream. Listen to Dr. Bridget, author of "Courage in Cannabis" tell her story and the stories of her patients through the lens of Brand Protection PR™.
Wednesday May 17, 2023
Weathering online threats with IntegriShield
Wednesday May 17, 2023
Wednesday May 17, 2023
CBD and hemp companies face a significant amount of threats. Operating in an industry that's governed by compliance but little regulation, makes every business decision critical. It also opens up the doors to bad actors who have no remorse, trading damage to your company's reputation to pad their bank account. That's why we welcomed Gayla Huber of IntegriShield to the Move the Stairs™ podcast. Her company and services align with our philosophy of Brand Protection PR™ where early preparation is key to enduring any threat to your brand. Listen as Gayla shares expert insight into the sometimes unknown online threats and how you can proactively combat those threats with strategic social media messaging and developing relationships with the press.
Thursday May 04, 2023
The many hats of Hemp Brand Builder’s Joe Linne
Thursday May 04, 2023
Thursday May 04, 2023
Move the Stairs latest podcast latest guest, Joe Linne is no stranger to the hemp industry. With his business ventures extending beyond one small business, Joe must wear multiple hats in order to keep the day-to-day operations of his ventures running smoothly. On our newest episode, Joe discusses how he's used some elements of Brand Protection PR™ in the past and how he's incorporating new elements following M&C's NoCo Listening Room.
Thursday Apr 20, 2023
What trade reporters want to write about your hemp or CBD brand
Thursday Apr 20, 2023
Thursday Apr 20, 2023
Fresh off of NoCo 9, you might be empowered to do some media outreach inspired by all of the incredible happenings at your hemp or CBD business. Consider dropping a line to our latest guest, Lydia Kariuki. She writes for a number of different audiences across the publications she contributes to. So, chances are no matter what vertical you work in, she's interested in what you're doing. Listen to the Move the Stairs podcast and learn how your rapport with the media can directly impact your relationship with potential consumers. Also, learn what she's most interested in writing about in 2023 and the best ways to reach her with your story ideas.
Friday Apr 07, 2023
Recapping NoCo 9 and the state of the hemp/CBD industry
Friday Apr 07, 2023
Friday Apr 07, 2023
We are thrilled to be attending NoCo 9 at the luxurious Broadmoor Resort in Colorado Springs talking Brand Protection PR™ with CBD and hemp thought leaders from across the nation. Thank you to the companies that engaged in an authentic discussion about the state of the industry during our listening room session. During today's special edition of the Move the Stairs podcast, we preview that paper, recapping some of the insightful discussions.
Friday Mar 17, 2023
How cbdMD earned WSJ coverage on FDA’s CBD regulation deferral
Friday Mar 17, 2023
Friday Mar 17, 2023
The FDA's decision (or indecision) to punt CBD regulation to Congress continues to send shockwaves through the cannabis industry. Reputable companies, like cbdMD, say this decision will continue to encourage bad-faith actors in the CBD space, harming every company striving for industry transparency. cbdMD's Chief Science Officer & Vice-President of Regulatory Affairs, Dr. Sibyl Swift, and General Counsel, Lance Blundell join the Move the Stairs™ podcast to discuss how the development is forcing change in its overall strategy to educate consumers and journalists while maintaining brand resiliency.
Tuesday Feb 28, 2023
”Cannabis Cares” offers Denver businesses a path to show positive local impact
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
The City and County of Denver are taking steps to help cannabis companies tell their stories, which is an important element of making your business stand out among your competitors. On our newest episode of the Move the Stairs podcast, Shannon Donnelly, Cannabis Process Navigator for the City and County of Denver unveils a new program called "Cannabis Cares" highlighting cannabis brands' community involvement, how local companies can get involved and how cannabis companies nationwide can learn from this program to build Brand Protection PR™.
Wednesday Feb 15, 2023
The FDA has punted CBD regulations to Congress. What now?
Wednesday Feb 15, 2023
Wednesday Feb 15, 2023
Since the FDA's decision to defer sweeping CBD regulations to Congress, CBD companies, consumers and trade associations alike are left with many more questions regarding the future of CBD than answers. That's why we are tapping into the expertise of Josh Long, Associate Editorial Director of Natural Products Insider, and Dr. Dan Fabricant, President and CEO of the Natural Products Association to discuss the decision. Together they offer excellent insight into how you can turn this challenge into an opportunity for your CBD business.
Friday Feb 03, 2023
Friday Feb 03, 2023
Does your cannabis business have a defined review strategy? Our latest guest, Narek Sarokhani CEO and Co-Founder of Colorado Botanicals discusses why he chose reviews to be his primary tactic to develop relationships with his customers. Also, hear how a simple LinkedIn direct message led him to achieve a placement in a nationally recognized digital media outlet and how he authentically nurtures that relationship.
Friday Jan 20, 2023
How an authentic public-facing approach propels Veritas’s cannabis success
Friday Jan 20, 2023
Friday Jan 20, 2023
President of Veritas Fine Cannabis, Jon Spadafora, joins us on the Move the Stairs Podcast to discuss the power of owned content when seeking to build a loyal customer base. Jon also explained why telling the most authentic story about his business is important when it comes to positive or negative press. Finally, Jon discusses the techniques Veritas uses to turn challenges into opportunities, including a "Costco-style" approach to customer service.