How Insider Media Relations Can Build Brand Protection Through Successful Crisis Communications

A crisis can strike any business at any time, sometimes as a result of things you can control (we call that a self-inflicted crisis-- think a poorly thought-out social media post). Sometimes, a crisis comes out of the blue and you must think fast and rely on the planning, preparation, and strategy you should have prepared beforehand to manage crisis communications and protect your business. We’ll share some of our crisis communications strategies honed from years of experience in the media and now, in helping our clients develop Brand Protection PR to grow and protect their businesses.