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When you “move the stairs” you take the steps other people might not, to build customer loyalty, nurture great relationships with the media, and build a resilient brand. Join us each week as we help you build your business with Brand Protection PR™!
Episodes
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Protecting your business and building your brand is a challenge in the best of times- how do you manage your message when the pace of cultural change is so rapid? On this episode of the Move the Stairs PR podcast, we'll share brand-building strategies to protect your brand and business during rapid cultural change.
Click here to see all the M&C resources available for crisis communications.
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
In a bad situation, it helps to have a solid crisis communications plan. In today's Move the Stairs PR podcast, we'll help you decide if you're facing a business headache or heart attack so you know what to do in a business crisis.
Click here to download the 1-sheet for this episode: 5 Step Crisis Outline Sheet.
Click here to see all the M&C resources available for crisis communications.
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
With so much conversation happening online, it's imperative to know what's being said about your business. Where do you start? In today's Move the Stairs PR podcast, we'll help you figure out what digital listening is and how it can help protect your business.
Click here to download the 1-sheet for this episode: Brand Protection Tool™.
Click here to see more about M&C's Brand Protection™ PR process.
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Our Brand Protection Tool™ is part of what makes M&C Communications a diverse agency. We outline the steps so that you can protect your brand online using real people, not software. We offer the strategy behind our tool in today’s Move the Stairs Friday Chat.
Click here to get the downloadable 1-sheet for this episode: Brand Protection Tool™.
Click here for more information on M&C's Brand Protection™ process.
Thursday Oct 01, 2020
Thursday Oct 01, 2020
Social media is a great way to connect with your audience, especially now while travel and interaction is limited. A social media takeover is a great way to connect with your audience. In this Move the Stairs PR podcast, we'll walk you through the steps for creating a successful social media takeover!
Click here for the downloadable 1-sheet: 3 Steps to a Successful Social Takeover.
Click here to see all the M&C resources available for Insider Media Relations™.
Thursday Sep 24, 2020
Thursday Sep 24, 2020
If you've been in business long enough, you're sure to have weathered a bump or two in the road. You know that a crisis plan can help your recover your reputation when something goes wrong. On this week's Move the Stairs PR podcast, get a head start on your crisis plan with our Brand Protection™ strategies to recover and rebuild your reputation.
Click here for a link to the downloadable 1-sheet: Build Your Brand Protection™ Team.
Click here to see all the M&C resources available for crisis communications.
Thursday Sep 17, 2020
Thursday Sep 17, 2020
What is thought leadership and why is it important for you and your organization? In this episode of the Move the Stairs PR podcast, you'll learn how to protect your brand and build your CBD oil industry (or any other!) business with a powerful thought leadership plan.
Click here to see all the M&C resources available for CBD PR.
Thursday Sep 10, 2020
Thursday Sep 10, 2020
Be a PR hero by making media coverage part of your event plan! We'll share secrets of our Insider Media Relations™ strategy to help you create irresistible news hooks to generate earned media coverage, and learn how to leverage all available channels to get the media's attention for your event!
Download the free, printable Brand Protection Tool™ 1-sheet for this episode here.
Thursday Sep 03, 2020
Thursday Sep 03, 2020
What is a loyal customer and how should your brand measure consumer loyalty? The M&C team breaks down recent data showing how you can create a loyal customer with your CBD brand.