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When you “move the stairs” you take the steps other people might not, to build customer loyalty, nurture great relationships with the media, and build a resilient brand. Join us each week as we help you build your business with Brand Protection PR™!
Episodes
Wednesday Dec 23, 2020
Wednesday Dec 23, 2020
Social media can be a great place to connect directly with your audience, but a poor choice of words or a poorly thought-out post can also trigger the digital pitchfork-and-torches mob. How do you protect your reputation online and encounter fewer pitchforks at the gate? Tap into our Brand Protection™ techniques to build and protect your business on this week's Move the Stairs PR podcast.
Wednesday Dec 23, 2020
Wednesday Dec 23, 2020
Let's face it: social media video has a shelf life of what- 12 seconds? OK, it lasts a little longer than that, but for such an important part of your social media and public outreach, video is a lot of expense for material that goes stale quickly. On this Move the Stairs PR podcast, tap into our Insider Media Relations™ video production expertise to learn the 4-star approach to making great-looking social media videos.
Monday Dec 21, 2020
Monday Dec 21, 2020
In this Move the Stairs PR podcast, we'll share our Insider Media Relations™ approach to help you weigh the pros and cons of speaking to the media and help you maintain your credibility when you've decided an interview will hurt more than it will help.
Click here for the downloadable 1-sheet for this episode: Will An Interview Help or Hurt?
Click here to see all the M&C resources available for Insider Media Relations™.
We're listed as one of Feedspot's Top 20 Brand Protection podcasts!
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Learning how to be a good media interview is a skill worth developing. A great interview can go a long way toward building your business, while a bad interview can cause serious damage, especially in the emotionally-charged COVID-19 era. In today's Move the Stairs PR podcast, we'll tap into our Insider Media Relations™ background to help you get ready to give a great interview.
Click here for the downloadable 1-sheet: Media Training Best Practices.
Click here to see all the M&C resources available for Insider Media Relations™.
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Business owners are finding themselves on the front lines of a challenging COVID-19 controversy: how do businesses enforce mask wearing? In this week's Move the Stairs PR podcast, we help businesses manage the mask mania with messaging tips.
Click here to download the 1-sheet for this episode: Brand-Building During Rapid Cultural Change.
Click here to see all the M&C resources available for crisis communications.
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Protecting your business and building your brand is a challenge in the best of times- how do you manage your message when the pace of cultural change is so rapid? On this episode of the Move the Stairs PR podcast, we'll share brand-building strategies to protect your brand and business during rapid cultural change.
Click here to see all the M&C resources available for crisis communications.
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
In a bad situation, it helps to have a solid crisis communications plan. In today's Move the Stairs PR podcast, we'll help you decide if you're facing a business headache or heart attack so you know what to do in a business crisis.
Click here to download the 1-sheet for this episode: 5 Step Crisis Outline Sheet.
Click here to see all the M&C resources available for crisis communications.
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
With so much conversation happening online, it's imperative to know what's being said about your business. Where do you start? In today's Move the Stairs PR podcast, we'll help you figure out what digital listening is and how it can help protect your business.
Click here to download the 1-sheet for this episode: Brand Protection Tool™.
Click here to see more about M&C's Brand Protection™ PR process.
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Our Brand Protection Tool™ is part of what makes M&C Communications a diverse agency. We outline the steps so that you can protect your brand online using real people, not software. We offer the strategy behind our tool in today’s Move the Stairs Friday Chat.
Click here to get the downloadable 1-sheet for this episode: Brand Protection Tool™.
Click here for more information on M&C's Brand Protection™ process.
Thursday Oct 01, 2020
Thursday Oct 01, 2020
Social media is a great way to connect with your audience, especially now while travel and interaction is limited. A social media takeover is a great way to connect with your audience. In this Move the Stairs PR podcast, we'll walk you through the steps for creating a successful social media takeover!
Click here for the downloadable 1-sheet: 3 Steps to a Successful Social Takeover.
Click here to see all the M&C resources available for Insider Media Relations™.