Move the Stairs: Brand Protection PR™

Is your cannabis business ready to weather a recession?

Last week, Bank of America issued a forecast that the U.S. would enter a mild recession by Q4 this year. With prices at the pump and inflation remaining high, many Americans are conservative about where their extra money will be spent. Will this have a significant impact on cannabis? We're speaking with Bart Schaneman from MJBizDaily about a recent article he wrote and expanding on the potential economic impacts of a recession on the industry through the lens of Brand Protection PR™.

Wall Street, wellness, and pickleball with Splish Naturals CEO Matt Walsh

Matt Walsh, CEO of Splish Naturals, didn't build Brand Protection PR™ overnight. It's taken numerous trips to his past as a day-trader on Wall Street, running spas (including for the luxurious Ritz Carlton brand), and his ability to seek unique brand opportunities. Learn how the onset of the Covid-19 pandemic forced Matt to transform Splish's business plan which has since led their products to a GRAMMY swag bag and exposure to thousands of pickleball athletes!

Hemp: flooring’s new ”Golden Ratio” with HempWood’s Greg Wilson

What happens when hemp and the Golden Ratio collide? You get Fibonacci LLC, the parent company that produces HempWood®. Founder Greg Wilson, explains how his passion to help the environment, his advice of "dont' wear a collared shirt" to a media interview, and the importance of LEGO® sets to his company have helped his product gain popularity, even attracting the attention of HGTV!

Growing cannabis brand success with Franny Tacy, CEO of Franny’s Farmacy

The landscape of cannabis is changing. More and more states continue to legalize marijuana, which has some questioning the health of the CBD industry. Luckily Franny Tacy, CEO of Franny's Farmacy and respected thought leader in the cannabis industry will be joining us to talk more about it. We're excited to hear how Tanny has adapted her business model to build loyal customers, learn why appearing in the press is very important for her, and lastly how she's approaching hot button issues in the cannabis industry, all pieces of Brand Protection PR™.

Install Industrial Hemp Success with Hempitecture’s Mattie Mead

How do you grow an industrial hemp company in an era of supply chain issues, bottom barrel hemp pricing, and federal regulatory uncertainty? Hempitecture Founder & CEO Mattie Mead said he's adopted the mantra of "small steps," which embodies the spirit of Brand Protection PR™. 

Nail national news coverage for your CBD brand!

Landing national news coverage for your CBD brand is easier than you think but it does require some work on your end. CNN's Christian DuChateau explains how you can position your company to capture the attention of him and his colleagues at CNN! We call this Insider Media Relations™, one of the three pillars of Brand Protection PR™.

Overcoming the crash in hemp with FSOil’s Megan Duvall

During the pandemic, the demand for hemp plummeted. Since then, it's struggled to rebound. FSOil's Chief Business Officer, Megan Duvall shares why strong business-to-business relationships, consistent customer relations, and focused preparation for future challenges were critical to FSOil's success during a challenging time.

How to build a trusted medical marijuana brand

Establishing trust in medical marijuana is hard. That's why organizations like Americans for Safe Access, the nation's largest member-based organization work to promote safe and legal access to cannabis for therapeutic use and research. Listen and learn from Executive Director Debbie Churgai as she shares her top tips so that you can set your brand up for success.

Power your outreach with podcasts!

Podcasting audiences are among some of the most engaged in media. That's what our guest Jonathan Small, Editor in Chief for Green Entrepreneur, host of the Green Entrepreneur podcast, and podcasting guru had to say. Jon offers expertise about what he's looking for in a good story and how you can position your brand to tap into a highly engaged podcasting audience.

Adaptability: the key to unlocking hemp longevity

"Hemp" and "longevity" are two words, not necessarily synonymous with one another. From drastic market changes to lack of federal regulation, longevity has often NOT been accomplished without adaptability. That's according to our Move the Stairs podcast guest Jody McGinness, Executive Director for Hemp Industries Association. Jody offers great advice on how hemp businesses can thrive, drawing on experience from his organization which has been around for nearly 30 years- long before the 2018 Farm Bill passed.