Episodes
Wednesday Apr 13, 2022
Overcoming the crash in hemp with FSOil’s Megan Duvall
Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
During the pandemic, the demand for hemp plummeted. Since then, it's struggled to rebound. FSOil's Chief Business Officer, Megan Duvall shares why strong business-to-business relationships, consistent customer relations, and focused preparation for future challenges were critical to FSOil's success during a challenging time.
Wednesday Mar 30, 2022
How to build a trusted medical marijuana brand
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
Establishing trust in medical marijuana is hard. That's why organizations like Americans for Safe Access, the nation's largest member-based organization work to promote safe and legal access to cannabis for therapeutic use and research. Listen and learn from Executive Director Debbie Churgai as she shares her top tips so that you can set your brand up for success.
Tuesday Mar 29, 2022
Power your outreach with podcasts!
Tuesday Mar 29, 2022
Tuesday Mar 29, 2022
Podcasting audiences are among some of the most engaged in media. That's what our guest Jonathan Small, Editor in Chief for Green Entrepreneur, host of the Green Entrepreneur podcast, and podcasting guru had to say. Jon offers expertise about what he's looking for in a good story and how you can position your brand to tap into a highly engaged podcasting audience.
Friday Mar 11, 2022
Adaptability: the key to unlocking hemp longevity
Friday Mar 11, 2022
Friday Mar 11, 2022
"Hemp" and "longevity" are two words, not necessarily synonymous with one another. From drastic market changes to lack of federal regulation, longevity has often NOT been accomplished without adaptability. That's according to our Move the Stairs podcast guest Jody McGinness, Executive Director for Hemp Industries Association. Jody offers great advice on how hemp businesses can thrive, drawing on experience from his organization which has been around for nearly 30 years- long before the 2018 Farm Bill passed.
Wednesday Feb 16, 2022
Can you talk about Covid-19 and CBD?
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Can CBD help in the fight against Covid-19? And if it does, how should you talk about it? Learn how to converse with your employees and curious journalists from our interview with Green Roads Co-Founder and Chief Officer of Science and Innovation, Laura Fuentes.
Wednesday Feb 02, 2022
What biz reporters want you to know
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
Get your CBD brand the media coverage you've been waiting for! Learn from Denver Post business reporter Megan Ulu-Lani Boyanton how to get noticed.
Megan shares what she's looking for from you when it comes to reporting on CBD through the lens of a business reporter, how she vets her sources, and small steps you can take to pass the reporter sniff test in 2022!
It's all part of building CBD Brand Protection PR™. When you “move the stairs” you take the steps other people might not readily recognize, creating customer loyalty, nurturing great relationships with the media, and building a resilient CBD brand.
Wednesday Jan 19, 2022
Warning letter blues
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
Federal CBD compliance expert Asa Waldstein decodes FDA and FTC warning letter trends.
Asa shares what he's looking for when advising clients on federal compliance in marketing and labeling. Even though sweeping federal regulations are at a standstill for the CBD industry, it doesn't mean that CBD is still the wild west. This week's Move the Stairs podcast guest helps you build CBD Brand Protection PR™ by sharing insights into what the FDA and FTC are looking for when they're sending out those dreaded warning letters!
It's all part of building CBD Brand Protection PR™. When you “move the stairs” you take the steps other people might not readily recognize, creating customer loyalty, nurturing great relationships with the media, and building a resilient CBD brand.
Wednesday Jan 05, 2022
Avoid a PR disaster by educating your employees
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
As CBD retailers grow, their businesses can eventually land a regional or national distribution deal. While this is great for the business, it's important to not lose sight of educating anyone in that process about their products. With so much grey area surrounding CBD in the general public still, a potential crisis could be looming if basic education is ignored. Learn from hemp and CBD expert Jamie Campbell Petty, Executive Director of the Midwest Hemp Council, about how this education can build Brand Protection PR™ for your company!
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021
When a reporter asks if they can interview you, it's generally a good thing! You can build relationships, reach potential customers and even develop some thought leadership. However, sometimes, it's just not the right time to go on camera. On episode 55 of the Move the Stairs podcast, our strategists outline how to determine if an interview is right for your hemp brand using Brand Protection PR™.
Wednesday Dec 01, 2021
Wednesday Dec 01, 2021
The lack of FDA guidance for the hemp industry is nothing new for the industry but the impact the federal log jam is having on business is significant. On episode 54 of the Move the Stairs podcast, we speak with Laura Drotleff about how hemp companies can keep their pitches relevant, despite stagnation at the federal level.