Move the Stairs: Brand Protection PR™

Help us design a CBD Brand Protection PR mini-course

In today's episode, we talk about the three pillars of CBD Brand Protection PR™, the tenets of Insider Media Relations™ and how to put it to work protecting your brand, and the importance of a Brand Protection Crisis Plan. We're designing a mini-course about Brand Protection PR™- tell us what you'd like to learn!

Building Brand Protection Pr and ThoughtLeadership Through Brand Messaging

Positioning yourself as a thought leader begins establishing your brand. M&C’s Brand Protection PR can help you establish brand messaging! It begins with establishing the Four C’s; clear, consistent, compassionate communications with your audience.

Understanding Federal Legislative Movement to Build CBD Brand Protection™

The House of Representatives made a statement with the passage of the SAFE Banking Act. Despite being a separate venture from marijuana, CBD companies need to be watching what happens in Washington with this bill. Part of Brand Protection PR™ is understanding past CBD legislation while following current reform so you can serve as an industry voice and build trust within your customers and members of the media.

Using Education to bolster CBD Brand Protection

Educating your consumers about CBD may seem tedious. After all, it's not driving sales! However, it is positioning you as a trusted expert! On today's Move the Stairs conversation, M&C's Strategists will deliver an Insider Media Relations™ take on how to communicate and educate all things CBD to your consumers and position it in a way that makes them come back for more!

What to expect when you’re expecting (PR success)

Success is great! What happens when you continue to expect success? You will have ebbs and flows when it comes to your CBD brand's PR outreach so it's important to celebrate those victories, but also keep your expectations grounded. Our team will offer strategies and best practices to do so!

Using Strategic Public Relations Techniques to Evaluate Q1

We’ve reached that point in the year where businesses should be reviewing Q1 and make adjustments heading into Q2. We call these quarterly goals and part of Brand Protection PR™ is making sure that your brand’s outreach methods are working toward the completion of these goals. M&C strategic public relations can help you modify your quarterly goals as needed in support of your annual objectives!

How Insider Media Relations Can Build Brand Protection Through Successful Crisis Communications

A crisis can strike any business at any time, sometimes as a result of things you can control (we call that a self-inflicted crisis-- think a poorly thought-out social media post). Sometimes, a crisis comes out of the blue and you must think fast and rely on the planning, preparation, and strategy you should have prepared beforehand to manage crisis communications and protect your business. We’ll share some of our crisis communications strategies honed from years of experience in the media and now, in helping our clients develop Brand Protection PR to grow and protect their businesses.

Cryptocurrency & Blockchain: How to adapt your PR outreach to the future of CBD

The future of CBD technology is already here, even if you don't know it yet! Co-Founder of Greenheartcbd, Paul Walsh, joined us today on our Move the Stairs Friday chat to discuss blockchain and cryptocurrency and how the two are changing the landscape of CBD worldwide!

Why podcasts can push the needle for your CBD brand

Ever since the pandemic began podcasts have been a booming source of news, entertainment and normalcy for a massive number of Americans. You'd be surprised at how quickly you can get started! Our special guest, Wayne Schwind, host of the Periodic Effects podcast will share with you how he got started and some of the metrics he focused on for a successful podcast.

Sow the tactical seeds of Brand Protection PR™

With the pandemic dominating the news headlines and social media daily, it may feel like your brand isn’t being seen or heard! Strategic Public Relations can help you get your brand noticed. M&C’s team of strategists can help you think outside of the box and plant the tactical seeds for your brand’s public relations outreach.