Move the Stairs: Brand Protection PR™

Navigating the International Waters of Brand Protection PR

Brand Protection PR™ is difficult enough to achieve at home but expanding to an International market welcomes a whole new level of complexity, intensity and risk to a brand that you've worked so hard to build. We are thrilled to be speaking with Sara Durnil on today's Move the Stairs Podcast record. Sara is the Domestic and International Partnership Advisor for Joy Organics, who recently announced an expansion to Hong Kong! Sara shares her experiences in preparation for the announcement and the execution her team has worked ahead of expanding to an international market.

Understanding Colorado's New CBD Labeling Regulations

The State of Colorado recently updated labeling requirements for CBD products, mandating a labeling change from the percentage of THC in a CBD product to the number of milligrams of THC in a CBD product. We are pleased to be joined by Jeff Lawrence, the Director of Colorado's Division of Health and Sustainability and also one of the decision-makers behind this change to discuss what it means for CBD brands operating in Colorado and CBD consumers in Colorado

CBD and pets: how to communicate research to your audience

Communicating about CBD and its uses for people is difficult enough! Adding our pets to the equation complicates the conversation even further!

Luckily, Dr. Tim Shu, DVM and Founder/CEO of VETCBD is here to offer his professional advice on communicating about these difficult topics and discussing the current climate of pets and CBD!

How to Build Professional Relationships with Reporters

Hemp Industry Daily reporter Kristen Nichols joins us on the Move the Stairs podcast record to help the CBD industry understand why they should establish a relationship with members of the media and offers strategies on going about it the right way!

Communicating Complicated Cannabis Clinical Research

Let’s face it, there is just not enough known about CBD right now! The lack of information understood by the general public with what we do know about CBD also leaves a lot to be desired. However, the exciting announcement of 10 new clinical projects studying cannabis and its impact on us in very specific scenarios is an exciting step in unlocking the mysteries of hemp and CBD! Our trusted advisors break down how you can bring these new clinical trials into the conversation for your brand!

Help us design a CBD Brand Protection PR mini-course

In today's episode, we talk about the three pillars of CBD Brand Protection PR™, the tenets of Insider Media Relations™ and how to put it to work protecting your brand, and the importance of a Brand Protection Crisis Plan. We're designing a mini-course about Brand Protection PR™- tell us what you'd like to learn!

Building Brand Protection Pr and ThoughtLeadership Through Brand Messaging

Positioning yourself as a thought leader begins establishing your brand. M&C’s Brand Protection PR can help you establish brand messaging! It begins with establishing the Four C’s; clear, consistent, compassionate communications with your audience.

Understanding Federal Legislative Movement to Build CBD Brand Protection™

The House of Representatives made a statement with the passage of the SAFE Banking Act. Despite being a separate venture from marijuana, CBD companies need to be watching what happens in Washington with this bill. Part of Brand Protection PR™ is understanding past CBD legislation while following current reform so you can serve as an industry voice and build trust within your customers and members of the media.

Using Education to bolster CBD Brand Protection

Educating your consumers about CBD may seem tedious. After all, it's not driving sales! However, it is positioning you as a trusted expert! On today's Move the Stairs conversation, M&C's Strategists will deliver an Insider Media Relations™ take on how to communicate and educate all things CBD to your consumers and position it in a way that makes them come back for more!

What to expect when you’re expecting (PR success)

Success is great! What happens when you continue to expect success? You will have ebbs and flows when it comes to your CBD brand's PR outreach so it's important to celebrate those victories, but also keep your expectations grounded. Our team will offer strategies and best practices to do so!