Move the Stairs: Brand Protection PR™

We are continuing our series of interviews with members of the media this week with Pat Woodard, the voice of business for KOA News Radio based out of Denver, CO. Pat reaches hundreds of thousands of people every day with the most important business headlines Coloradans need to know. What will make your CBD Brand stand out? Pat shares what he's interested in hearing about your business and how to keep your outreach relevant for his audience!

There's no shortage of challenges CBD businesses encounter on a regular basis. This means decision-makers need to be ready to modify public relations outreach to stakeholders more often than they'd like! In this Move the Stairs Podcast episode, our team of strategists share some recent real-life scenarios where they've pivoted to position a client for success.

In our Move the Stairs Episode 45 podcast record, we spoke to Tiney Ricciardi of the Denver Post. Tiney covers entertainment, beer and cannabis which includes CBD. However, not all CBD stories get covered and not all pitches get read. Watch and learn how your CBD brand can build relationships with members of traditional media who have large, diverse audiences. We call this Insider Media Relations™, a key component for Brand Protection PR™

CBD business owners have enough on their plate when it comes to the day-to-day operations of their brand. Staying on top of what's happening in the CBD or hemp space is a challenge! Thankfully Kerry Hinkle, Membership Coordinator for the U.S. Hemp Roundtable, revealed some great resources to stay on top of industry news and legislation, while our experts explain how you can use this information to position your brand as a thought leader in the industry, a key component of CBD Brand Protection PR™.

Brand Protection PR™ is difficult enough to achieve at home but expanding to an International market welcomes a whole new level of complexity, intensity and risk to a brand that you've worked so hard to build. We are thrilled to be speaking with Sara Durnil on today's Move the Stairs Podcast record. Sara is the Domestic and International Partnership Advisor for Joy Organics, who recently announced an expansion to Hong Kong! Sara shares her experiences in preparation for the announcement and the execution her team has worked ahead of expanding to an international market.

The State of Colorado recently updated labeling requirements for CBD products, mandating a labeling change from the percentage of THC in a CBD product to the number of milligrams of THC in a CBD product. We are pleased to be joined by Jeff Lawrence, the Director of Colorado's Division of Health and Sustainability and also one of the decision-makers behind this change to discuss what it means for CBD brands operating in Colorado and CBD consumers in Colorado

Communicating about CBD and its uses for people is difficult enough! Adding our pets to the equation complicates the conversation even further!

Luckily, Dr. Tim Shu, DVM and Founder/CEO of VETCBD is here to offer his professional advice on communicating about these difficult topics and discussing the current climate of pets and CBD!

Hemp Industry Daily reporter Kristen Nichols joins us on the Move the Stairs podcast record to help the CBD industry understand why they should establish a relationship with members of the media and offers strategies on going about it the right way!

Let’s face it, there is just not enough known about CBD right now! The lack of information understood by the general public with what we do know about CBD also leaves a lot to be desired. However, the exciting announcement of 10 new clinical projects studying cannabis and its impact on us in very specific scenarios is an exciting step in unlocking the mysteries of hemp and CBD! Our trusted advisors break down how you can bring these new clinical trials into the conversation for your brand!

In today's episode, we talk about the three pillars of CBD Brand Protection PR™, the tenets of Insider Media Relations™ and how to put it to work protecting your brand, and the importance of a Brand Protection Crisis Plan. We're designing a mini-course about Brand Protection PR™- tell us what you'd like to learn!