Move the Stairs: Brand Protection PR™

Using Strategic Public Relations Techniques to Evaluate Q1

We’ve reached that point in the year where businesses should be reviewing Q1 and make adjustments heading into Q2. We call these quarterly goals and part of Brand Protection PR™ is making sure that your brand’s outreach methods are working toward the completion of these goals. M&C strategic public relations can help you modify your quarterly goals as needed in support of your annual objectives!

How Insider Media Relations Can Build Brand Protection Through Successful Crisis Communications

A crisis can strike any business at any time, sometimes as a result of things you can control (we call that a self-inflicted crisis-- think a poorly thought-out social media post). Sometimes, a crisis comes out of the blue and you must think fast and rely on the planning, preparation, and strategy you should have prepared beforehand to manage crisis communications and protect your business. We’ll share some of our crisis communications strategies honed from years of experience in the media and now, in helping our clients develop Brand Protection PR to grow and protect their businesses.

Cryptocurrency & Blockchain: How to adapt your PR outreach to the future of CBD

The future of CBD technology is already here, even if you don't know it yet! Co-Founder of Greenheartcbd, Paul Walsh, joined us today on our Move the Stairs Friday chat to discuss blockchain and cryptocurrency and how the two are changing the landscape of CBD worldwide!

Why podcasts can push the needle for your CBD brand

Ever since the pandemic began podcasts have been a booming source of news, entertainment and normalcy for a massive number of Americans. You'd be surprised at how quickly you can get started! Our special guest, Wayne Schwind, host of the Periodic Effects podcast will share with you how he got started and some of the metrics he focused on for a successful podcast.

Sow the tactical seeds of Brand Protection PR™

With the pandemic dominating the news headlines and social media daily, it may feel like your brand isn’t being seen or heard! Strategic Public Relations can help you get your brand noticed. M&C’s team of strategists can help you think outside of the box and plant the tactical seeds for your brand’s public relations outreach.

Using data to build CBD Brand Protection™

With an abundance of data available to shape your CBD brand’s PR plan, it can be overwhelming to sort through what is most important. Media monitoring tools and M&C’s Insider Media Relations™ can help you focus on the data that’s most important to your PR outreach. In this episode of Move the Stairs, you’ll learn about some of the top metrics we analyze for our clients in support of their PR goals.

Build Effective Media Relations & Brand Protection

If your CBD brand isn't getting the media’s attention or the attention you are getting isn’t having the positive impact you want, we'll teach you skills to build effective relationships with members of the media through CBD Brand Protection™ and Insider Media Relations™.

Who is more important, customer or employee?

As a CBD business owner, you may be wondering who's more important to your business? The customers who keep the lights on? Or your employees who serve your customers? What if we told you there were different layers relating the two? Using Brand Protection PR™, you can learn how to build relationships with both to grow your brand!

Using CBD Brand Protection PR™ to take a stand with your business

Conventional wisdom used to be that businesses should stay out of politics. Times have changed and consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll walk through the M&C CBD Brand Protection PR™ approach of building a meaningfully aligned strategy to take a political, social or environmental stand with your business.

CBD Brand Fitness: Benchmarking Your Progress

Every good fitness plan should have a benchmarking period where you measure your success! This is no different for your CBD business! Measuring the progress of your goals and adjusting as needed is key to keeping your momentum going all year long! CBD Brand Protection PR™ can help keep you always thinking ahead while you work in pursuit of your annual business objectives.