Move the Stairs: Brand Protection PR™

Don’t Wake Up to a PR Nightmare!

Public relations nightmares don't just happen around Halloween. Prepare your business with M&C's award-winning Brand Protection™ strategies as we talk through recent PR disasters and how your brand can avoid them.

Why to Combine Public Relations and Marketing

The difference between public relations and marketing may be confusing, but together they’re powerful tools for building Brand Protection™. We’ll share real-life examples of the differences between marketing and public relations, and the awesome power of using them together.

Finish the Year Strong With Your CBD PR Strategy

How do CBD companies plan their end of year marketing/PR strategy when they don’t know what regulations will be handed down from the FDA? M&C Communications can help you define your target CBD market as the first step in devising an effective PR plan to finish the year strong and kick off the new year right.

New CBD Regs May Help Tame the Wild West CBD industry

There’s hope for taming the wild west of the CBD industry! New federal regulations are expected by the end of 2020. M&C Communications will help you round up information, communicate it clearly, and apply the regulations to shine up Brand Protection™ for your CBD industry business!

How to Get Media Coverage, Even In A Noisy News Landscape

Getting on the news to tell your brand’s story is hard enough as it is but during a noisy media landscape, it may seem darn near impossible. The M&C team will walk you through our Insider Media Relations™ strategy to determine whether or not now is the time to pitch or if you should hold off.

How to Protect Your Reputation Online

Social media can be a great place to connect directly with your audience, but a poor choice of words or a poorly thought-out post can also trigger the digital pitchfork-and-torches mob. How do you protect your reputation online and encounter fewer pitchforks at the gate? Tap into our Brand Protection™ techniques to build and protect your business on this week's Move the Stairs PR podcast.

The 4-Star Approach to Making Great-Looking Social Media Videos

Let's face it: social media video has a shelf life of what- 12 seconds? OK, it lasts a little longer than that, but for such an important part of your social media and public outreach, video is a lot of expense for material that goes stale quickly. On this Move the Stairs PR podcast, tap into our Insider Media Relations™ video production expertise to learn the 4-star approach to making great-looking social media videos.

When NOT to Speak to the Media

In this Move the Stairs PR podcast, we'll share our Insider Media Relations™ approach to help you weigh the pros and cons of speaking to the media and help you maintain your credibility when you've decided an interview will hurt more than it will help.

Click here for the downloadable 1-sheet for this episode: Will An Interview Help or Hurt?

Click here to see all the M&C resources available for Insider Media Relations™.

We're listed as one of Feedspot's Top 20 Brand Protection podcasts!

 

 

 

Communicating With the Media in a COVID-19 World

Learning how to be a good media interview is a skill worth developing. A great interview can go a long way toward building your business, while a bad interview can cause serious damage, especially in the emotionally-charged COVID-19 era. In today's Move the Stairs PR podcast, we'll tap into our Insider Media Relations™ background to help you get ready to give a great interview.

 

Click here for the downloadable 1-sheet: Media Training Best Practices.

Click here to see all the M&C resources available for Insider Media Relations™.

How Do Businesses Enforce Mask Wearing?

Business owners are finding themselves on the front lines of a challenging COVID-19 controversy: how do businesses enforce mask wearing? In this week's Move the Stairs PR podcast, we help businesses manage the mask mania with messaging tips.

Click here to download the 1-sheet for this episode: Brand-Building During Rapid Cultural Change.

Click here to see all the M&C resources available for crisis communications.