Move the Stairs: Brand Protection PR™

Building a Strong Business With Brand Protection Aerobics

Building a business is a bit like getting in shape-- it takes a lot of hard work and dedication. You don’t want all your efforts to build a strong business to be sidelined with a misstep or crisis situation. We’ll show you how Brand Protection PR can help you build a strong foundation in business with some “exercises” to start 2021 lean and mean.

Brand Fitness: Strategies to Get You Mentally Fit Before a Crisis

Crisis planning can have a profound impact on the outcome of a situation. Ask the Capitol Police. Fighting normalcy bias, or the natural feeling that a crisis "won't be that bad" is a challenge. Our Brand Protection Tool™ can help you forecast and prepare for threats to your brand.

Brand Fitness: Actionable Brand Protection PR™ Strategies for the CBD Industry

While CBD and its reputation and awareness amongst the public is becoming a bit clearer, there are still landmines that any CBD business needs to avoid while working to grow their businesses. In this MTS Chat, we work through some of those strategies companies can use to grow and protect their brand.

Take These 5 Steps to Protect Your CBD Business in 2021

Predicting where the CBD industry will go in 2021 may seem challenging, but M&C’s Insider Media Relations™ strategists are here to help with simple ideas you can implement now to build your brand and future success for 2021.

Integrating Digital Marketing in Your CBD Business PR Plan

Integrating digital marketing into your business plan may seem daunting, but if you already have a PR plan, you’re much closer than you think! In today’s Move the Stairs Friday chat, our special guest and career digital marketer Tatiana McDaniel offers her insight for business owners just getting started.

Don’t Wake Up to a PR Nightmare!

Public relations nightmares don't just happen around Halloween. Prepare your business with M&C's award-winning Brand Protection™ strategies as we talk through recent PR disasters and how your brand can avoid them.

Why to Combine Public Relations and Marketing

The difference between public relations and marketing may be confusing, but together they’re powerful tools for building Brand Protection™. We’ll share real-life examples of the differences between marketing and public relations, and the awesome power of using them together.

Finish the Year Strong With Your CBD PR Strategy

How do CBD companies plan their end of year marketing/PR strategy when they don’t know what regulations will be handed down from the FDA? M&C Communications can help you define your target CBD market as the first step in devising an effective PR plan to finish the year strong and kick off the new year right.

New CBD Regs May Help Tame the Wild West CBD industry

There’s hope for taming the wild west of the CBD industry! New federal regulations are expected by the end of 2020. M&C Communications will help you round up information, communicate it clearly, and apply the regulations to shine up Brand Protection™ for your CBD industry business!

How to Get Media Coverage, Even In A Noisy News Landscape

Getting on the news to tell your brand’s story is hard enough as it is but during a noisy media landscape, it may seem darn near impossible. The M&C team will walk you through our Insider Media Relations™ strategy to determine whether or not now is the time to pitch or if you should hold off.