Move the Stairs: Brand Protection PR™

Confident + Unprepared: The Duo Behind the “No-Plan” Problem

Six in ten business owners say they’re confident they’d handle a crisis well. Yet more than 70% admit they don’t even have a plan. It’s an unlikely mix, confidence without a playbook, and it can turn into a real problem the moment something goes sideways.

In this Move the Stairs livestream, the M&C team breaks down why that confidence can evaporate overnight, especially when one frontline moment becomes a viral story. They unpack the real-life Senica rooftop bar incident in San Diego, where a tipping confrontation sparked a Reddit firestorm, triggered review bombing, and spiraled, all without any visible response from the brand.

Listen in and walk away with a practical approach for forecasting common crisis scenarios, responding fast without pouring gasoline on the situation, and building the kind of trust that protects your reputation when the internet turns up the volume.

Skip navigation Search Create 5 Avatar image Wind, Wildfire Risk, and PR Wins: Inside Monarch Casino's Crisis Playbook

When hurricane-force winds threaten a planned power shutoff, you have a narrow window to act before the powers that be flip the switch, and your message gets blown away. In this Move the Stairs episode, Erica Ferris (Director of Marketing, Monarch Casino Resort Spa) breaks down how Monarch Casino prepared for a 36-hour outage in Black Hawk with a clear, fast-moving plan highlighted by early, intentional communication (being specific about what’s open and closed at the resort), prioritizing guest and team safety, and supporting the wider community despite not knowing if the power would be turned off. And because Monarch moved quickly, addressing guests, Team Members, and the community through multiple media channels, the result wasn’t just “good crisis comms.” It was a clear proof point of a resilient company and of trust-building in real time, when it mattered most.

Hope for Stomach Cancer: From ‘Uncharted Waters’ to Awareness

When Aki Smith heard her father’s oncologist say, “We’re in uncharted waters,” she refused to drift without direction. That moment inspired her to create her own chart, building Hope for Stomach Cancer, a nonprofit organization dedicated to guiding patients and families from diagnosis through care and beyond. In this episode of Move the Stairs, Aki reveals how a life-changing second opinion and a “clinically cured” outcome fueled her passion for advocacy, and how strategic PR turned that mission into measurable awareness. Learn how she transforms personal urgency into public action, proving that storytelling and persistence can have a meaningful impact on the lives of people impacted by this awful disease.

Bees, Broncos, and Bold Nigerian Honey with Omar Lababidi

What do Colorado roots, West African honey, and the Denver Broncos have in common? Omar Lababidi.

In this Move the Stairs episode, the founder and CEO of Goldswarm Honey shares how one spoonful of honey on a trip in Nigeria sparked a mission to bring it to the world. He unpacks the sustainable, farmer-first model behind Goldswarm Honey, which trains smallholder beekeepers, while protecting forests and building credibility through strategic partnerships. That mission has come full circle in Colorado, where Goldswarm Honey is now featured in Breckenridge Distillery’s Denver Broncos Limited Edition Honey Whiskey. For Omar, it’s more than a product win; it’s a meaningful homecoming that connects his Colorado roots to the livelihoods of Nigerian farmers.

Listen in as he explains how he’s using this momentum to deepen the cultural and economic bridge between Nigeria and the U.S. with raw authenticity.

How Deanna Campos-Miller & Campos Foundation Turned a Rogue Robot into a "Move The Stairs" Moment

In this captivating episode of Move the Stairs, take notes as Deanna Campos-Miller, Director of the Campos Foundation, recounts a standout moment when a student-built robot unexpectedly went rogue during a live TV segment. Watch as she masterfully turns this potential mishap into a teachable moment, showcasing the excitement and unpredictability of STEM education – A true "Move the Stairs" moment. You'll also hear how Deanna's journey of overcoming the challenges of growing up in an underserved part of town with a single mom led her to champion STEM initiatives for underrepresented and female students. This episode not only highlights her personal resilience and authenticity that shines bright with the mission of the Campos Foundation but also serves as a masterclass in navigating live media surprises with grace and strategic preparation through Insider Media Relations.

Building a Brand Abroad with Pictours Paris Photography's Lindsey Larson

In this episode of the Move the Stairs podcast, we speak with Lindsey Larson, founder of Pictours Paris Photography, who turned a dream of living in the City of Lights into a thriving business. From navigating international bureaucracy red tape to capturing perfect moments for clients, Lindsey shares her journey of determination and resilience. Discover how she leverages word-of-mouth PR, intentional social media strategies, and brand loyalty to build her business while balancing family life. Plus, hear her inspiring “Move the Stairs” moment that turned COVID challenges into creative opportunities.

Beyond Books: How Arapahoe Libraries District Navigates Modern Challenges

In this episode, we sit down with Jessica Sidener, Director of Marketing and Community Relations at the Arapahoe Libraries District (ALD), to explore the dynamic role of today’s libraries. Jessica reveals how her team tackles complex cultural, political, and socioeconomic challenges while expanding services to enrich their community. Discover the innovative ways a “library of things” goes beyond books, offering invaluable resources and support to patrons in need. Lastly, Jessica reveals a collective "Move the Stairs" moment, where ALD turned a significant issue into an opportunity that better serves its patrons.

Using local and national tactics to rally support for hemp and CBD

The attack on the CBD and hemp industry is forcing a strong response from national advocacy organizations, such as the U.S. Hemp Roundtable, and impacted grower, Stoney Branch Farms. You'd think their tactics would vary widely, but when we welcomed Kerry Hinkle from the U.S. Hemp Roundtable and Justin Ward from Stoney Branch Farms, the basis of their tactical outreach wasn't too dissimilar. Watch as they discuss how elements of their outreach, like growing consumer/advocate loyalty, building media relationships, and tackling systematic problems in the industry, embodies pillars of Brand Protection PR™.

How LCFA Transformed World Lung Cancer Day into a Symbol of Hope

Six years ago, World Lung Cancer Day (WLCD) was an afterthought, with no more impact than Lost Sock Remembrance Day. Yeah, we had never heard of it either. That is until Lung Cancer Foundation of America (LCFA) tapped into its network of lung cancer patient advocates to turn WLCD from an unknown to a day that celebrates hope thanks to advancements in research, all while destigmatizing the disease. Our guest today, Jim Baranski, Executive Director for LCFA, often says, "Anyone with lungs can get lung cancer, and no one deserves to have lung cancer." Listen to today's Move the Stairs podcast, where we talk through the stages of Brand Protection PR™ through the lens of WLCD until we arrive at what people who are truly living with lung cancer do deserve: hope.

How Blue Delta Jeans "One Size Fits One" mentality has sewn success

Blue Delta Jeans COO and co-founder Nick Weaver joins us on the Move the Stairs podcast to share the remarkable journey of turning a concept into a highly successful luxury jean brand. Alongside his business partner Josh, Nick recounts their cash-strapped early days, their relentless drive to succeed, and how they’ve crafted a product that attracts clients ranging from professional athletes to A-list celebrities. In this episode, Nick delves into the enduring power of “word of mouth” and top-notch communication with stakeholders, revealing how these tactics, in addition to a "one-size fits one" mentality, have fueled rapid growth and widespread endorsements in the digital age.