Episodes

Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
In this captivating episode of Move the Stairs, take notes as Deanna Campos-Miller, Director of the Campos Foundation, recounts a standout moment when a student-built robot unexpectedly went rogue during a live TV segment. Watch as she masterfully turns this potential mishap into a teachable moment, showcasing the excitement and unpredictability of STEM education – A true "Move the Stairs" moment. You'll also hear how Deanna's journey of overcoming the challenges of growing up in an underserved part of town with a single mom led her to champion STEM initiatives for underrepresented and female students. This episode not only highlights her personal resilience and authenticity that shines bright with the mission of the Campos Foundation but also serves as a masterclass in navigating live media surprises with grace and strategic preparation through Insider Media Relations.

Friday Dec 06, 2024
Building a Brand Abroad with Pictours Paris Photography's Lindsey Larson
Friday Dec 06, 2024
Friday Dec 06, 2024
In this episode of the Move the Stairs podcast, we speak with Lindsey Larson, founder of Pictours Paris Photography, who turned a dream of living in the City of Lights into a thriving business. From navigating international bureaucracy red tape to capturing perfect moments for clients, Lindsey shares her journey of determination and resilience. Discover how she leverages word-of-mouth PR, intentional social media strategies, and brand loyalty to build her business while balancing family life. Plus, hear her inspiring “Move the Stairs” moment that turned COVID challenges into creative opportunities.

Friday Nov 15, 2024
Beyond Books: How Arapahoe Libraries District Navigates Modern Challenges
Friday Nov 15, 2024
Friday Nov 15, 2024
In this episode, we sit down with Jessica Sidener, Director of Marketing and Community Relations at the Arapahoe Libraries District (ALD), to explore the dynamic role of today’s libraries. Jessica reveals how her team tackles complex cultural, political, and socioeconomic challenges while expanding services to enrich their community. Discover the innovative ways a “library of things” goes beyond books, offering invaluable resources and support to patrons in need. Lastly, Jessica reveals a collective "Move the Stairs" moment, where ALD turned a significant issue into an opportunity that better serves its patrons.

Friday Aug 16, 2024
Using local and national tactics to rally support for hemp and CBD
Friday Aug 16, 2024
Friday Aug 16, 2024
The attack on the CBD and hemp industry is forcing a strong response from national advocacy organizations, such as the U.S. Hemp Roundtable, and impacted grower, Stoney Branch Farms. You'd think their tactics would vary widely, but when we welcomed Kerry Hinkle from the U.S. Hemp Roundtable and Justin Ward from Stoney Branch Farms, the basis of their tactical outreach wasn't too dissimilar. Watch as they discuss how elements of their outreach, like growing consumer/advocate loyalty, building media relationships, and tackling systematic problems in the industry, embodies pillars of Brand Protection PR™.

Thursday Aug 08, 2024
How LCFA Transformed World Lung Cancer Day into a Symbol of Hope
Thursday Aug 08, 2024
Thursday Aug 08, 2024
Six years ago, World Lung Cancer Day (WLCD) was an afterthought, with no more impact than Lost Sock Remembrance Day. Yeah, we had never heard of it either. That is until Lung Cancer Foundation of America (LCFA) tapped into its network of lung cancer patient advocates to turn WLCD from an unknown to a day that celebrates hope thanks to advancements in research, all while destigmatizing the disease. Our guest today, Jim Baranski, Executive Director for LCFA, often says, "Anyone with lungs can get lung cancer, and no one deserves to have lung cancer." Listen to today's Move the Stairs podcast, where we talk through the stages of Brand Protection PR™ through the lens of WLCD until we arrive at what people who are truly living with lung cancer do deserve: hope.

Friday Jul 12, 2024
How Blue Delta Jeans "One Size Fits One" mentality has sewn success
Friday Jul 12, 2024
Friday Jul 12, 2024
Blue Delta Jeans COO and co-founder Nick Weaver joins us on the Move the Stairs podcast to share the remarkable journey of turning a concept into a highly successful luxury jean brand. Alongside his business partner Josh, Nick recounts their cash-strapped early days, their relentless drive to succeed, and how they’ve crafted a product that attracts clients ranging from professional athletes to A-list celebrities. In this episode, Nick delves into the enduring power of “word of mouth” and top-notch communication with stakeholders, revealing how these tactics, in addition to a "one-size fits one" mentality, have fueled rapid growth and widespread endorsements in the digital age.

Wednesday Jun 12, 2024
How Project C.U.R.E. got needed aid into Gaza
Wednesday Jun 12, 2024
Wednesday Jun 12, 2024
Recall several months ago the log jam of aid waiting to get into Gaza? Among that aid were 35 pallets of C.U.R.E kits, each containing up to $2,000 worth of medical aid, including wound dressings, sutures, sterile gloves, hemostats, and other critical care items. Through intense logistical operations, Project C.U.R.E. was able to "Move the Stiars" and get its medical aid into the war-torn region. Director of Kits, Meghan McCann, joins us on this new episode of the Move the Stairs podcast to reflect on this triumph and paint a larger picture of the scale and logistical challenges this organization conquers daily to provide needed medical supplies to 135 counties worldwide.

Wednesday Apr 17, 2024
NOBO's path to MSO success with Daniel Paul
Wednesday Apr 17, 2024
Wednesday Apr 17, 2024
We sit down live with Daniel Paul, Vice President of Marketing at NOBO, a leader in cannabis operations. Listening to this episode, you'll learn consumer loyalty strategies that have fueled expansion possibilities to new markets, invaluable insights into blossoming a robust media relations campaign, which supports brand awareness, and methods to shape a company that not only survives but thrives through innovation and strategic media relationships.

Wednesday Jan 10, 2024
Precision in a spray: Delivering befits to consumers
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
What if there was a way to use precision technology to optimize the benefits of medicine or vitamins? Our latest Move the Stairs Podcast guest, James Matuszewski, joined us to discuss nootropics and his precision medicine delivery method. Nootropics are considered any substance that has a positive impact on mental skills. Operating a business using technology that's unique but also relatively unknown to many, James explains why it's so important to meet the expectations of his consumers while balancing a tightrope of educating them about how the product works.

Friday Nov 10, 2023
What You Don’t Know About National & Local Placements for Your CBD Brand
Friday Nov 10, 2023
Friday Nov 10, 2023
How do you get your story picked up by local news stations all over the nation? Join us as Scripps News National's segment producer, Maya Saenz, reveals tactics that can help you earn placements you wouldn't know about unless you worked in media! These behind-the-scenes insights can help you develop everything from industry etiquette with reporters to an irresistible story offering that resonates with their viewers and your stakeholders. The latest episode of the Move the Stairs podcast is your gateway to turning media relations into a powerful ally for your brand.