Move the Stairs: Brand Protection PR™

What trade reporters want to write about your hemp or CBD brand

Fresh off of NoCo 9, you might be empowered to do some media outreach inspired by all of the incredible happenings at your hemp or CBD business. Consider dropping a line to our latest guest, Lydia Kariuki. She writes for a number of different audiences across the publications she contributes to. So, chances are no matter what vertical you work in, she's interested in what you're doing. Listen to the Move the Stairs podcast and learn how your rapport with the media can directly impact your relationship with potential consumers. Also, learn what she's most interested in writing about in 2023 and the best ways to reach her with your story ideas.

Recapping NoCo 9 and the state of the hemp/CBD industry

We are thrilled to be attending NoCo 9 at the luxurious Broadmoor Resort in Colorado Springs talking Brand Protection PR™ with CBD and hemp thought leaders from across the nation. Thank you to the companies that engaged in an authentic discussion about the state of the industry during our listening room session. During today's special edition of the Move the Stairs podcast, we preview that paper, recapping some of the insightful discussions.

How cbdMD earned WSJ coverage on FDA’s CBD regulation deferral

The FDA's decision (or indecision) to punt CBD regulation to Congress continues to send shockwaves through the cannabis industry. Reputable companies, like cbdMD, say this decision will continue to encourage bad-faith actors in the CBD space, harming every company striving for industry transparency. cbdMD's Chief Science Officer & Vice-President of Regulatory Affairs, Dr. Sibyl Swift, and General Counsel, Lance Blundell join the Move the Stairs™ podcast to discuss how the development is forcing change in its overall strategy to educate consumers and journalists while maintaining brand resiliency.

”Cannabis Cares” offers Denver businesses a path to show positive local impact

The City and County of Denver are taking steps to help cannabis companies tell their stories, which is an important element of making your business stand out among your competitors. On our newest episode of the Move the Stairs podcast, Shannon Donnelly, Cannabis Process Navigator for the City and County of Denver unveils a new program called "Cannabis Cares" highlighting cannabis brands' community involvement, how local companies can get involved and how cannabis companies nationwide can learn from this program to build Brand Protection PR™.

The FDA has punted CBD regulations to Congress. What now?

Since the FDA's decision to defer sweeping CBD regulations to Congress, CBD companies, consumers and trade associations alike are left with many more questions regarding the future of CBD than answers. That's why we are tapping into the expertise of Josh Long, Associate Editorial Director of Natural Products Insider, and Dr. Dan Fabricant, President and CEO of the Natural Products Association to discuss the decision. Together they offer excellent insight into how you can turn this challenge into an opportunity for your CBD business.

LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success

Does your cannabis business have a defined review strategy? Our latest guest, Narek Sarokhani CEO and Co-Founder of Colorado Botanicals discusses why he chose reviews to be his primary tactic to develop relationships with his customers. Also, hear how a simple LinkedIn direct message led him to achieve a placement in a nationally recognized digital media outlet and how he authentically nurtures that relationship.

How an authentic public-facing approach propels Veritas’s cannabis success

President of Veritas Fine Cannabis, Jon Spadafora, joins us on the Move the Stairs Podcast to discuss the power of owned content when seeking to build a loyal customer base. Jon also explained why telling the most authentic story about his business is important when it comes to positive or negative press. Finally, Jon discusses the techniques Veritas uses to turn challenges into opportunities, including a "Costco-style" approach to customer service.

Use data to make your cannabis brand boom in 2023!

How is your business preparing for trends in cannabis? We spoke with Matt Zehner a Senior Analyst with Brightfield Group, a leading marketing research company about trends he expects to unfold in 2023. On the Move the Stairs Podcast, Matt offers actionable insight into what your company can do now to create loyal customers, establish thought leadership and strengthen your brand's resiliency.

What will cannabis journalism look like in 2023?

Veteran cannabis journalist Cara Wietstock joins the Move the Stairs as our most recent guest to discuss how reporters are covering the plant now and what facets of the industry are most likely to capture the attention of journalists in 2023. Listen in and learn which reporters your company should be building relationships with right now!

What do we know about cannabis and pets?

As researchers discover promising data about how cannabinoids may benefit humans, many are left wondering about the implications for our four-legged friends. We welcome Charles Lozow, Co-Founder of Veterinary Cannabis Society, to the Move the Stairs Podcast! Charles offers insight into what we know about cannabis and its impact on pets, how business owners can work with journalists to break the stigma and the challenges that proprietors of cannabis products for pets will endure regardless of the 2023 Farm Bill.