Move the Stairs: Brand Protection PR™

Using Brand Protection PR™ to keep your brand‘s message fresh amid the FDA‘s latest update

The lack of FDA guidance for the hemp industry is nothing new for the industry but the impact the federal log jam is having on business is significant. On episode 54 of the Move the Stairs podcast, we speak with Laura Drotleff about how hemp companies can keep their pitches relevant, despite stagnation at the federal level.

An Insider Media Relations take on a Thoughtful and Tactful CBD Story

We are often asked what makes a good story to pitch? As journalists get hundreds if not thousands of emails per day, it's important to attach your CBD brand's name to a standout story idea! Journalists are interested in stories that will captivate their audience! That's why when we saw a story about a CBD company and an alpaca farm, we had to read it and talk with you about why this story worked from an Insider Media Relation™ and CBD Brand Protection PR™ standpoint.

CBD and Social Media: Using Brand Protection PR™ to Avoid Pitfalls

Since the legalization of hemp in 2018, CBD brands have struggled with inconsistent policies and enforcement from major social media companies when it comes to marketing their products. The consequences can be devastating. From suspensions, interrupting critical communication to their followers to bans destroying the hard work they've put into the digital footprint, social media almost seems not worth it. That's why on today's Move the Stairs podcast record, we speak with Attorney Nathalie Bougenies about how CBD companies can thoughtfully address this issue now and where regulations could be going in the future.

Stay ahead of regulations using CBD Brand Protection PR™

What's the easiest way to elevate your brand's reputation? Get ahead of inevitable regulations! In today's podcast record, Heather Depres talks about the importance of the Americans for Safe Access Patient Focused Certification. In some states, it's already required for businesses. For others, it could be on the way! Learn how to take a program's certification like this and elevate your brand's thought leadership using CBD Brand Protection PR™!

Understand Delta-8 with CBD Brand Protection PR™

Delta-8 continues making waves throughout the industry because of its psychoactive properties. Why? Because technically, Delta-8 is derived from hemp, meaning it's legal under the 2018 Farm Bill. Despite being legal, its psychoactive properties are being compared to Delta-9 THC, found in marijuana, which remains illegal under federal law. Understandably, this is causing legal confusion across the country! That's why Nolan Jackson, from the Law Offices of Frost, Brown, Todd LLC is here to discuss the legality of Delta-8 now and where it's going. Clearing the murky waters of uncertainty is a key component of CBD Brand Protection PR™.

Use Digital marketing to Build CBD Brand Protection PR™

Digital marketing and CBD brands haven't exactly had the warmest relationship since the passage of the 2018 Farm Bill, legalizing CBD in the United States. Dan Grech, Founder and CEO of BizHack specializes in digital marketing and joins us on the Move the Podcast to share his knowledge about the basics all decision-makers should know before moving forward with a digital marketing strategy. Build Brand Protection PR™ for your CBD brand and Move the Stairs with us!

Craft a Perfect Pitch for Radio Reporters Using Insider Media Relations™

We are continuing our series of interviews with members of the media this week with Pat Woodard, the voice of business for KOA News Radio based out of Denver, CO. Pat reaches hundreds of thousands of people every day with the most important business headlines Coloradans need to know. What will make your CBD Brand stand out? Pat shares what he's interested in hearing about your business and how to keep your outreach relevant for his audience!

Embrace the Suck: the Art of the Pivot

There's no shortage of challenges CBD businesses encounter on a regular basis. This means decision-makers need to be ready to modify public relations outreach to stakeholders more often than they'd like! In this Move the Stairs Podcast episode, our team of strategists share some recent real-life scenarios where they've pivoted to position a client for success.

Quality over Quantity: Using Insider Media Relations to Pitch Print Media

In our Move the Stairs Episode 45 podcast record, we spoke to Tiney Ricciardi of the Denver Post. Tiney covers entertainment, beer and cannabis which includes CBD. However, not all CBD stories get covered and not all pitches get read. Watch and learn how your CBD brand can build relationships with members of traditional media who have large, diverse audiences. We call this Insider Media Relations™, a key component for Brand Protection PR™

Supercharge your CBD Brand Protection PR with Elite Level Resources

CBD business owners have enough on their plate when it comes to the day-to-day operations of their brand. Staying on top of what's happening in the CBD or hemp space is a challenge! Thankfully Kerry Hinkle, Membership Coordinator for the U.S. Hemp Roundtable, revealed some great resources to stay on top of industry news and legislation, while our experts explain how you can use this information to position your brand as a thought leader in the industry, a key component of CBD Brand Protection PR™.