Move the Stairs: Brand Protection PR™

Get your CBD brand the media coverage you've been waiting for! Learn from Denver Post business reporter Megan Ulu-Lani Boyanton how to get noticed.

 

 

Megan shares what she's looking for from you when it comes to reporting on CBD through the lens of a business reporter, how she vets her sources, and small steps you can take to pass the reporter sniff test in 2022!

 

It's all part of building CBD Brand Protection PR™. When you “move the stairs” you take the steps other people might not readily recognize, creating customer loyalty, nurturing great relationships with the media, and building a resilient CBD brand.

Federal CBD compliance expert Asa Waldstein decodes FDA and FTC warning letter trends.

Asa shares what he's looking for when advising clients on federal compliance in marketing and labeling. Even though sweeping federal regulations are at a standstill for the CBD industry, it doesn't mean that CBD is still the wild west. This week's Move the Stairs podcast guest helps you build CBD Brand Protection PR™ by sharing insights into what the FDA and FTC are looking for when they're sending out those dreaded warning letters!

It's all part of building CBD Brand Protection PR™. When you “move the stairs” you take the steps other people might not readily recognize, creating customer loyalty, nurturing great relationships with the media, and building a resilient CBD brand.

 

 

As CBD retailers grow, their businesses can eventually land a regional or national distribution deal. While this is great for the business, it's important to not lose sight of educating anyone in that process about their products. With so much grey area surrounding CBD in the general public still, a potential crisis could be looming if basic education is ignored. Learn from hemp and CBD expert Jamie Campbell Petty, Executive Director of the Midwest Hemp Council, about how this education can build Brand Protection PR™ for your company!

When a reporter asks if they can interview you, it's generally a good thing! You can build relationships, reach potential customers and even develop some thought leadership. However, sometimes, it's just not the right time to go on camera. On episode 55 of the Move the Stairs podcast, our strategists outline how to determine if an interview is right for your hemp brand using Brand Protection PR™.

The lack of FDA guidance for the hemp industry is nothing new for the industry but the impact the federal log jam is having on business is significant. On episode 54 of the Move the Stairs podcast, we speak with Laura Drotleff about how hemp companies can keep their pitches relevant, despite stagnation at the federal level.

We are often asked what makes a good story to pitch? As journalists get hundreds if not thousands of emails per day, it's important to attach your CBD brand's name to a standout story idea! Journalists are interested in stories that will captivate their audience! That's why when we saw a story about a CBD company and an alpaca farm, we had to read it and talk with you about why this story worked from an Insider Media Relation™ and CBD Brand Protection PR™ standpoint.

Since the legalization of hemp in 2018, CBD brands have struggled with inconsistent policies and enforcement from major social media companies when it comes to marketing their products. The consequences can be devastating. From suspensions, interrupting critical communication to their followers to bans destroying the hard work they've put into the digital footprint, social media almost seems not worth it. That's why on today's Move the Stairs podcast record, we speak with Attorney Nathalie Bougenies about how CBD companies can thoughtfully address this issue now and where regulations could be going in the future.

What's the easiest way to elevate your brand's reputation? Get ahead of inevitable regulations! In today's podcast record, Heather Depres talks about the importance of the Americans for Safe Access Patient Focused Certification. In some states, it's already required for businesses. For others, it could be on the way! Learn how to take a program's certification like this and elevate your brand's thought leadership using CBD Brand Protection PR™!

Delta-8 continues making waves throughout the industry because of its psychoactive properties. Why? Because technically, Delta-8 is derived from hemp, meaning it's legal under the 2018 Farm Bill. Despite being legal, its psychoactive properties are being compared to Delta-9 THC, found in marijuana, which remains illegal under federal law. Understandably, this is causing legal confusion across the country! That's why Nolan Jackson, from the Law Offices of Frost, Brown, Todd LLC is here to discuss the legality of Delta-8 now and where it's going. Clearing the murky waters of uncertainty is a key component of CBD Brand Protection PR™.

Digital marketing and CBD brands haven't exactly had the warmest relationship since the passage of the 2018 Farm Bill, legalizing CBD in the United States. Dan Grech, Founder and CEO of BizHack specializes in digital marketing and joins us on the Move the Podcast to share his knowledge about the basics all decision-makers should know before moving forward with a digital marketing strategy. Build Brand Protection PR™ for your CBD brand and Move the Stairs with us!